We wanted to make our French Roast label fun and quirky. Heather`s painting features none other than Bertie, our beloved family dog, and business mascot of sorts. Here he is personified, wearing a French Canadian traditional sash, and playing a French Canadian tune of course. Notice the mice (who are admittedly more the size of rats!) dancing in the corner. This concept was inspired by Bertie’s propensity to “sing” while our son plays the fiddle, and the dances at Algoma Trad.